Low Keyword Difficulty – Focus on keywords that have lower competition. Tools like Ahrefs or SEMrush can provide a keyword difficulty score, which estimates how hard it will be to rank for a particular keyword. Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Backlinks from highly authoritative websites are the most valuable and can push your website to the top.
How we keep Search fast and reliable
When we wrote this post, we knew readers wanted actionable advice on the topic. So, we sought out expert insights and turned their advice into a series of tips on increasing share of voice. However, don’t worry if you don’t anticipate every variation of how someone might seek your content. Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them. Analytify’s Email Notification Addon simplifies the process for streamlined traffic monitoring, delivering custom alert updates directly to your inbox.
Page Speed
The process behind the development of MUM and the power of the artificial intelligence system is remarkable. When tested, the system achieved a “near-human score” on key natural language understanding evaluations. SEO Anomaly This means the search engine is becoming increasingly capable of understanding the exact intent and need behind a user’s search queries. If you’re relying solely on keywords to improve your Google ranking, it won’t work. Keywords are important, but they rely on context more than ever before.
E-E-A-T is made up of a series of refining signals that underline everything that Google has been trying to achieve with better user experience and fighting misinformation. For example, queries such as “best coffee shop” are considered location-dependent and will deliver a map of results based on your location. Some product queries are served by location to surface local suppliers.
Using the Site Audit tool from SE Ranking or Semrush will provide insightful data. In particular, you’ll see your core web vitals that signify how the site is “behaving.” Improving these factors is all about focusing on the technical aspects of your site. Google HATES slow-loading sites and will almost always rank them lower. Understandably, if your site takes ages to load, the bounce rate will increase, and people will eventually give up on it.
Navigational intent
The Google algorithm doesn’t rank just any high-quality content at the top of search results. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.
For example, some users might search for “charcuterie”, while others might search for “cheese board”. Anticipating these differences in search behavior and writing with your readers in mind could produce positive effects on how your site performs in search results. There are no secrets here that’ll automatically rank your site first in Google (sorry!). This data enables you to identify high-traffic regions and tailor your content, keywords, and marketing campaigns to resonate with those audiences.
- It may look simple, but the method you structure your page URLs does have some impact on your search engine ranking.
- If a user types in a brand name, they are also likely to see that company’s Google Business Profile listing on the right-hand side of the search results page.
- Next, your page will need high-quality content like blogs to engage and educate your potential customers on what you have to offer.
- Just because a keyword exists doesn’t mean it’s the right one to target.
Tech issues such as slow page load speeds, 404 errors, broken links, server downtime, and non-mobile-friendly pages will likely increase the bounce rate of your pages. When you monitor your keyword rankings, you can identify which websites and competitors are ranking for the same keywords you’re targeting. This information provides valuable insights into the competitive landscape within the SERPs.
This applies to the information on the webpage that your image is hosted on, and to the image itself. You might be surprised to know how many visitors you already get through Google Images search. At IONOS, you have a dedicated contact person for personalized advice, tips to boost your online success, and technical support. Reach them via phone, chat and email, all at no cost to you as an IONOS customer.
